Marketing Specialist

Job Description

Overview of the Role

TechNova Solutions is seeking a dynamic and results-driven Marketing Specialist to join our innovative team in New York. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and increase sales. With a strong emphasis on digital marketing channels, this role requires expertise in SEO, SEM, Google Analytics, and content marketing. If you are passionate about tech and marketing, and have the skills to translate data into actionable strategies, we want to hear from you!

Key Responsibilities

• Develop and implement comprehensive SEO and SEM strategies to improve organic and paid search visibility.
• Utilize Google Analytics to monitor and report on website performance, traffic trends, and campaign effectiveness.
• Create and manage engaging content across multiple platforms, including blogs, social media, and email newsletters.
• Design and execute targeted email marketing campaigns to nurture leads and promote products.
• Collaborate with the design team to develop compelling branding materials and promotional content.
• Manage PPC campaigns to optimize ad spend and maximize ROI, adjusting strategies based on performance metrics.
• Stay up-to-date with industry trends and emerging technologies to identify new marketing opportunities.

Required Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong focus on SEO, SEM, and content marketing.
• Proficient in Google Analytics and other data analysis tools.
• Strong understanding of social media platforms and best practices.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Strong organizational skills and attention to detail.

Preferred Qualifications

• Experience with marketing automation tools and CRM software.
• Familiarity with graphic design tools such as Adobe Creative Suite.
• Previous experience in the technology sector or a related industry.

Benefits

At TechNova Solutions, we believe in investing in our employees. We offer:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Flexible work hours and remote work options.
• Professional development opportunities and ongoing training.
• Generous paid time off and holidays.
• A collaborative and innovative work environment.

If you are ready to take your marketing career to the next level with TechNova Solutions, please submit your resume and a cover letter detailing your relevant experience and passion for marketing.